About the Founders

Quinten Hansen - Founder/General Manager, WakeUp and Dream

At just 16 years old, Quinten Hansen is building more than a brand, he’s building a movement.

From a young age, Quinten knew he saw the world differently. He struggled with reading and speech, but instead of letting that limit him, he attacked the weakness head-on. He didn’t accept average; he made it a mission to rise above. His mindset wasn’t handed to him. It was forged in adversity and sharpened by discipline.

The moment things clicked? A school project that most students treated like a throwaway assignment. While others slapped together simple designs, Quinten poured everything into building something real — the earliest version of what would become WakeUp and Dream. That project revealed the truth: he wasn’t wired like most people. He wanted to go further. To do things differently. To make it mean something.

Since then, the signs have only stacked up. He hit the gym at 4:30 a.m. while others slept. Trained alone. Ate with intention. Sacrificed comfort for vision. Conditioned without applause. Chose the hard road — over and over — because he knew the end result would be worth it.

But Quinten’s story runs deeper than discipline. He grew up through pain, his parents’ divorce at age six, a quiet battle with depression in elementary school, and the heartbreak of losing his stepdad, a man who was very important to him. Through it all, Quinten refused to fold. He turned grief into grit.

Now, he’s on a mission: to show the world that dreams aren’t soft. They’re hard. They require sacrifice. And they’re worth every ounce of it.

“Most people think success is luck. That discipline is temporary. That dreams are just wishes. But I live my life to prove that wrong. I don’t just dream — I work like it’s already mine.”

For Quinten, WakeUp and Dream isn’t about shirts. It’s about stories. It’s about showing people, especially the next generation, what happens when you take ownership of your life and choose your hard with purpose.

He doesn’t want pity. He wants proof, that anyone, from anywhere, with any past, can rewrite their future. That if a 16-year-old kid can start building a legacy while others sleepwalk through life, so can you.

So here’s the question he leaves with every visitor, every customer, every skeptic:

 

“Life is hard. The only question is — which hard will you choose?”